-
1 márketing directo
m.direct marketing. -
2 márketing
m.marketing.marketing directo direct marketing* * *1 marketing* * *noun m.* * *['marketin]SM marketing* * *['marketin]masculino marketing* * *= marketing, marketing.Ex. Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex. Attention has focussed on the marketing of dangerous substances, safety standards for the slaughter of meat and poultry, and control of dangerous cosmetics.----* auditoría de marketing = marketing audit.* componentes del marketing, los = marketing mix, the.* departamento de marketing = marketing department.* director de marketing = marketing executive.* elementos del marketing, los = marketing mix, the.* marketing de productos comestibles = grocery marketing.* programa de marketing = marketing programme.* proyecto de marketing = marketing project.* * *['marketin]masculino marketing* * *= marketing, marketing.Ex: Business International Inc. is another US service covering economic and marketing activities in over seventy countries.
Ex: Attention has focussed on the marketing of dangerous substances, safety standards for the slaughter of meat and poultry, and control of dangerous cosmetics.* auditoría de marketing = marketing audit.* componentes del marketing, los = marketing mix, the.* departamento de marketing = marketing department.* director de marketing = marketing executive.* elementos del marketing, los = marketing mix, the.* marketing de productos comestibles = grocery marketing.* programa de marketing = marketing programme.* proyecto de marketing = marketing project.* * *márketing, marketing/ˈmarketin/marketingCompuestos:relationship marketingtelemarketing; telesalesviral marketing* * *
marketing /'marketin/ sustantivo masculino
marketing
' marketing' also found in these entries:
Spanish:
comercialización
- mercadeo
- mercadotecnia
- propaganda
- publicidad
English:
department
- marketing
- demonstrate
- jingle
- mailing list
- out
- packaging
- saturation
* * *marketingmarketing directo direct marketing;marketing telefónico telesales, telemarketing* * *m marketing -
3 direct marketing
s.mercadeo directo, venta directa, márketing directo, mercadotecnia directa. -
4 Targeted Marketing
Uso de medios y correo directo para enfocar mensajes de comunicación a diferentes segmentos del mercado.English-spanish dictionary of marketing > Targeted Marketing
-
5 mercadeo directo
• direct marketing -
6 mercadeo directo
m.direct marketing. -
7 Direct Mail
Es una de las formas del Marketing directo. Consiste en hacer llegar por correo un envío personalizado a unas personas determinadas incluidas en una lista de correo. Puede ser una carta promocional, sistemas para aumentar la atención del cliente,... -
8 direct
di'rekt
1. adjective1) (straight; following the quickest and shortest way: Is this the most direct route?) directo2) ((of manner etc) straightforward and honest: a direct answer.) franco, sincero, directo3) (occurring as an immediate result: His dismissal was a direct result of his rudeness to the manager.) directo4) (exact; complete: Her opinions are the direct opposite of his.) exacto5) (in an unbroken line of descent from father to son etc: He is a direct descendant of Napoleon.) directo
2. verb1) (to point, aim or turn in a particular direction: He directed my attention towards the notice.) dirigir2) (to show the way to: She directed him to the station.) indicar el camino3) (to order or instruct: We will do as you direct.) ordenar4) (to control or organize: A policeman was directing the traffic; to direct a film.) dirigir•- directional
- directive
- directly
- directness
- director
- directory
direct1 adj directodirect2 adv directodirect3 vb dirigir / indicartr[dɪ'rekt, daɪ'rekt]1 (gen) directo,-a■ there is a direct link between smoking and cancer hay una relación directa entre el tabaco y el cáncer2 (exact, complete) exacto,-a3 (straightforward - person, manner) franco,-a, sincero,-a; (- question) directo,-a; (- answer) claro,-a1 (go, write, phone) directamente; (broadcast) en directo■ does this train go direct to Bristol? ¿este tren va directo a Bristol?1 (show the way) indicar el camino a2 (letter, parcel) mandar, dirigir3 (attention, remark) dirigir4 (traffic, organization, inquiry) dirigir5 (play, actors) dirigir6 formal use (order, command) ordenar1 (play, actors) dirigir\SMALLIDIOMATIC EXPRESSION/SMALLto be a direct descendent of somebody ser descendiente directo,-a de alguien, descender de alguien por línea directato make/score a direct hit dar en el blancodirect current corriente nombre femenino continuadirect debit domiciliación nombre femenino de pagosdirect object complemento directodirect speech estilo directodirect [də'rɛkt, daɪ-] vt1) address: dirigir, mandar2) aim, point: dirigir3) guide: indicarle el camino (a alguien), orientar4) manage: dirigirto direct a film: dirigir una película5) command: ordenar, mandardirect adv: directamentedirect adj1) straight: directo2) frank: francoadj.• directo, -a adj.• exacto, -a adj.• seguido, -a adj.• sincero, -a adj.adv.• derecho adv.v.• conducir v.• dirigir v.• encaminar v.• encauzar v.• enderezar v.• enjergar v.• gobernar v.• guiar v.• mandar v.• menear v.• regentar v.də'rekt, daɪ-, daɪ'rekt, dɪ-
I
1)a) <route/flight> directo; < contact> directo; <cause/consequence> directodirect dialing o (BrE) dialling — ( Telec) servicio m automático, discado m directo or automático (AmL)
direct taxation — tributación f directa
b) ( in genealogy)c) ( exact) <equivalent/quotation> exactoto score a direct hit — dar* en el blanco
d) ( Ling) (before n) <question/command> en estilo directodirect discourse o (BrE) speech — estilo m directo
2) (frank, straightforward) <person/manner> franco, directo; < question> directo
II
1) <write/phone> directamente; < goavel> (BrE) directo, directamenteto dial direct — ( Telec) marcar* or (AmL tb) discar* directamente el número
2) ( straight) directamentedirect from Paris — (Rad, TV) en directo desde París
3) ( straightforwardly) (esp AmE colloq) directamente, sin rodeos
III
1.
1)a) ( give directions to) indicarle* el camino ab) ( address) \<\<letter/parcel\>\> mandar, dirigir*2) ( aim) dirigir*3) \<\<play/orchestraaffic\>\> dirigir*4) ( order) (frml) ordenarto direct somebody to + INF — ordenarle a alguien que (+ subj)
2.
vi (Cin, Theat) dirigir*[daɪ'rekt]1. ADJ1) (=without detour) [route, train, flight] directo2) (=immediate) [cause, result] directo; [contact, control, responsibility, descendant] directo"keep away from direct heat" — "no exponer directamente al calor"
3) (=straightforward, not evasive) [answer, refusal] claro, inequívoco; [manner, character] abierto, franco2. ADV1) (=straight) [go, fly, pay] directamentewe fly direct to Santiago — volamos directo or directamente a Santiago
2) (=frankly) con franqueza, sin rodeos3. VT1) (=aim) [+ remark, gaze, attention] dirigir (at, to a)2) (=give directions to)can you direct me to the station? — ¿me puede indicar cómo llegar a la estación?
3) (=control) [+ traffic, play, film] dirigir4) (=instruct)to direct that... — mandar que...
4.CPDdirect access N — (Comput) acceso m directo
direct action N — acción f directa
direct advertising N — publicidad f directa
direct cost N — costo m directo
direct current N — (Elec) corriente f continua
direct debit N — pago m a la orden
direct debiting N — domiciliación f (de pagos)
direct dialling N — servicio m (telefónico) automático, discado m directo (LAm)
direct discourse N — (esp US) (Gram) estilo m directo
direct free kick N — golpe m libre directo
direct grant school N — (Brit) † escuela f subvencionada
direct hit N — (Mil) impacto m directo
direct mail N — publicidad f por correo, correspondencia f directa
direct mail shot N — (Brit) campaña f publicitaria por correo, mailing m
direct marketing N — márketing m directo
direct object N — (Gram) complemento m directo
direct rule N — gobierno m directo
direct selling N — ventas fpl directas
direct speech N — (Ling) estilo m directo
direct tax N — impuesto m directo
direct taxation N — tributación f directa
* * *[də'rekt, daɪ-, daɪ'rekt, dɪ-]
I
1)a) <route/flight> directo; < contact> directo; <cause/consequence> directodirect dialing o (BrE) dialling — ( Telec) servicio m automático, discado m directo or automático (AmL)
direct taxation — tributación f directa
b) ( in genealogy)c) ( exact) <equivalent/quotation> exactoto score a direct hit — dar* en el blanco
d) ( Ling) (before n) <question/command> en estilo directodirect discourse o (BrE) speech — estilo m directo
2) (frank, straightforward) <person/manner> franco, directo; < question> directo
II
1) <write/phone> directamente; <go/travel> (BrE) directo, directamenteto dial direct — ( Telec) marcar* or (AmL tb) discar* directamente el número
2) ( straight) directamentedirect from Paris — (Rad, TV) en directo desde París
3) ( straightforwardly) (esp AmE colloq) directamente, sin rodeos
III
1.
1)a) ( give directions to) indicarle* el camino ab) ( address) \<\<letter/parcel\>\> mandar, dirigir*2) ( aim) dirigir*3) \<\<play/orchestra/traffic\>\> dirigir*4) ( order) (frml) ordenarto direct somebody to + INF — ordenarle a alguien que (+ subj)
2.
vi (Cin, Theat) dirigir* -
9 grupo
m.1 group (conjunto).en grupo in a groupgrupo ecologista environmental groupgrupo de estudio study groupgrupo de música pop pop groupgrupo de presión (politics) pressure group, lobbygrupo de riesgo group at riskgrupo de rock rock group2 group of people, bevy, circle, group.* * *1 group2 TÉCNICA unit, set\en grupo together, en massegrupo electrógeno power plantgrupo sanguíneo blood group* * *noun m.1) group2) band•* * *SM1) [gen] group; (=equipo) team; [de árboles] cluster, clumpgrupo de contacto — (Pol) contact group
grupo de estafas — (Policía) fraud squad
grupo de estupefacientes — (Policía) drug squad
grupo de homicidios — (Policía) murder squad
grupo de investigación — research team, team of researchers
grupo de presión — pressure group, special interest group (EEUU)
2) (Elec, Téc) unit, plant; (=montaje) assemblygrupo electrógeno, grupo generador — generating set, power plant
3) Cono Sur (=trampa) trick, con ** * *a) (de personas, empresas, países) group; ( de árboles) clumpen grupo — <salir/trabajar> in a group/in groups
b) (Mús) tbgrupo musical — group, band
* * *= aggregate, bank, batch [batches, -pl.], body, class, cluster, clutch, congeries, grouping, pack, cohort, camp, set, group, gang, bunch, corps, band, class group, combine, constituent group, collective, ensemble, bevy, line-up, cluster, segment, pod, order, mob.Ex. The result of this is to provide a distinct class number for an aggregate of subjects which are adjacent in the UDC schedule order.Ex. A recitation of the best thought out principles for a cataloging code is easily drowned out by the clatter of a bank of direct access devices vainly searching for misplaced records.Ex. A KWIC index is based upon the 'keywords' in the titles of the batch of documents to be indexed.Ex. The main body of criticism centred upon the treatment of nonbook materials.Ex. The following highlights are what this first class of Fellows recall of their time overseas.Ex. The local system is designed to be flexible enough to meet the needs of a single library or those of a library cluster.Ex. This approach does tend to lead to small clutches of periodicals on a given subject.Ex. To be sure, it still has its congeries of mills and factories, its grimy huddle of frame dwellings and congested tenements, its stark, jagged skyline, but its old face is gradually changing.Ex. This scheme aims for a more helpful order than the major schemes, by following the groupings of subjects as they are taught in schools.Ex. The notched cards, representing relevant documents, will drop off the needle and fall from the bulk of the pack.Ex. This article examines the views of librarians held by a number of faculty cohorts.Ex. This is a situation much debated between the two camps of those who would give everyone what he wants and those who would give each reader only the things of some constructive value.Ex. SELECT retrieves records containing the search term or terms you specify and stores them in sets.Ex. The groups continue, however, to keep alive their heritages through festivals and cultural activities.Ex. In the 1920s and 1930s more than 1 million books were being loaned each year to members as far afield as the most isolated settlers' gangs working on distant branch lines.Ex. They are a very impatient bunch, however: knowing themselves what the technology can do, they can get a little short with obstructionists who raise non-technical objections.Ex. Quality abstracting services take pride in their corps of abstractors.Ex. In recent years a band of disciples has grown up in India, and has contributed to the revision and expansion of the schedules.Ex. If the panel members represent class groups, they must canvass for suggestions.Ex. 158 public organisations with very diverse computer machinery formed a combine to develop an application which would make the database available on the organisations' different computer systems. = 158 instituciones públicas con equipos informáticos muy diversos crearon un grupo para desarrollar una aplicación que hiciera que la base de datos estuviese disponible en sus diferentes sistemas informáticos.Ex. Different constituent groups tend to rate aspects of the library quite differently.Ex. These collectives are at present seeking compensation for copies made of copyrighted material based on the nature, volume and use of copies made.Ex. DIANE is the name that has been given to the ensemble of available information services.Ex. It contains a bevy of fearsomely feisty female archetypes removed from domestic obligations and toughened in the brutal setting of prison life.Ex. The title of the article is 'The information market: a line-up of competitors'.Ex. Various other methods of obtaining clusters have been described, including the use of fuzzy sets, but these are beyond the scope of this book.Ex. No such constraints exist where online display is anticipated, since only one segment at a time is displayed.Ex. The large pod of about 75 narwhals milled around the bay in the summer feeding grounds.Ex. The taxonomic subclass of acari (mites and ticks) comprises tens of thousands of species, grouped in many families and several orders.Ex. In the afternoon quite a few of our mob decided that they would prefer to spend a bit of time lazing about in the water and soaking up a few rays.----* admitir a Alguien en un grupo = adopt + Nombre + into the fold.* análisis de grupo = cohort analysis.* atacar en grupo = swarm.* camaradería de grupo = group ride.* cena de grupo = dinner party.* cena en grupo = group dinner, dinner party.* como grupo = collectively.* crear un grupo = set up + group.* debate de grupo = group discussion.* debate en grupo = group discussion.* división del mercado por grupos de consumidores = market segmentation.* empresa de nuestro grupo = sister company, sister organisation.* empresa de un grupo = operating company.* en algunos grupos = in some quarters.* en algunos grupos de la población = in some quarters.* enano del grupo, el = runt of the litter, the.* en muchos grupos = in many quarters.* en muchos grupos de la población = in many quarters.* entre grupos sociales = intergroup.* entrevista en grupo = group interview.* formación de grupos de presión = lobbying representation.* formar un grupo = set up + group.* formar un grupo de presión = form + lobby.* G7 (Grupo de los Siete), el = G7 (Group of Seven), the.* gran grupo = constellation.* grupo activista = faction group.* grupo al Algo que va dirigido = target group.* grupo alimenticio = food group.* grupo asesor = advisory group.* Grupo Asesor sobre Redes (NAG) = Network Advisory Group (NAG).* grupo chantajista = extortion racket.* grupo cívico = civic group.* grupo consultivo = advisory group.* grupo coordinador = steering group.* grupo cultural = cultural group.* grupo de acción ciudadana = citizen action group, community action group.* grupo de amigos = clan of friends.* grupo de amigos y conocidos = social network.* grupo de apoyo = interest group, support group.* grupo de autoayuda = self-help group, self-help group, self-help group.* grupo de cantantes femenino = girl band.* grupo de cantantes masculino = boy band.* grupo de ciudadanos desatentido = unserved, the.* grupo de consumidores = consumer group.* grupo de control = control group.* grupo de datos = data set [dataset].* grupo de debate = discussion group, focus group, discussion list, electronic forum, panel discussion, panel debate.* grupo de dirección = management.* grupo de discusión = discussion group.* grupo de edad = age bracket, age group [age-group].* grupo de empresas = business group.* grupo de estanterías = stack, stack range.* grupo de estudio = study circle.* grupo de expertos = cadre, brains trust, group of experts, network, think tank.* grupo defensor = interest group.* grupo de gestión = management team.* grupo de incondicionales, el = hard core, the.* grupo de intelectuales = intelligentsia.* grupo de interés = focus group, interest group.* grupo de investigación = research group.* Grupo de Investigación sobre la Clasificación (CRG) = Classification Research Group (CRG).* grupo de la oposición = opposition group.* grupo de los 20 = G-20.* grupo de los ocho, el = G8, the.* grupo del proyecto = project team.* grupo de negociación = bargaining unit.* grupo de normalización = standards group.* grupo de opinión = focus group.* grupo de personas o cosas de la misma edad o categoría = peer group.* grupo de poder = power group.* grupo de presión = lobby group, pressure group, lobbyist.* grupo de protección a menores = Shelter group.* grupo de protección ciudadana = civic trust group.* grupo de recursos = clump.* grupo de referencia = reference group.* grupo de representantes = focus group.* grupo de rock = rock group.* grupo de seguidores = fandom.* grupo de términos de búsqueda relacionados = search hedge, subject hedge.* grupo de trabajo = study group, study team, task force, working party, task group, research group, working group, project team.* Grupo de Trabajo de Ingeniería de Internet (IETF) = Internet Engineering Task Force (IETF).* grupo de trabajo por tema de interés = breakout group.* Grupo de Trabajo sobre los Sistemas Nacionales de Información de la Asociaci = NISTF (Society of American Archivists National Information Systems Task Force).* grupo de tres = threesome.* grupo de usuarios = user group, users' group, population served.* grupo de usuarios al que va dirigido = target user group.* grupo disidente = splinter group, splinter party.* grupo dominante = dominant group.* grupo eléctrico = power unit, electrical generator, power generator.* grupo electrógeno = electrical generator, power unit, power generator.* grupo especial = special interest group.* grupo específico = niche.* grupo etario = age bracket.* grupo étnico = ethnic group, racial group, cultural group.* grupo experimental = experimental group.* grupo extremista = extremist group.* grupo incondicional, el = hard core, the.* grupo influyente = force.* grupo instrumental = ensemble.* grupo integrante = constituent group.* grupo interdisciplinar = cross-functional team.* grupo intérprete = executant body.* grupo marginado = deprived group, marginalised group.* grupo marginal = disadvantaged community, marginalised group.* grupo mayoritario = majority group.* grupo mínimo relacionado = minimum zone cohort.* grupo minoritario = minority group.* grupo mixto = cross-functional team.* grupo musical en directo = live band.* grupo político = political group.* grupo principal de usuarios = primary user group.* grupo profesional = occupational group.* grupo racial = racial group.* grupo racista = hate group.* grupo referente = reference group.* grupo religioso = denominational body, religious group.* grupos = quarters.* grupo sanguíneo = blood group, blood type.* grupos de diez = tens of.* grupo según edad = age group [age-group].* grupo social = community group, social group.* grupo supervisor = steering group.* grupo temáticamente afín = subject-related group.* grupo terrorista = terrorist group.* más débil del grupo, el = runt of the litter, the.* obra para grupo instrumental = ensemble work.* pensamiento de grupo = groupthink.* perfil de grupo = group profile.* por grupos = in batches.* presión del grupo = peer pressure.* relativo a un grupo = group-related.* reunión de grupo = group meeting.* RLG (Grupo de Bibliotecas de Investigación) = RLG (Research Libraries Group).* rodear en grupo = swarm.* SDI por grupos = group SDI.* sentimiento de grupo = togetherness.* sesión de grupo = group session.* tarifa de grupo = group rate.* técnica de grupo nominal = nominal group technique.* terapia de grupo = group therapy.* trabajar en grupo = team.* trabajar en grupo (con) = team up (with).* una grupo impreciso de = a cloud of.* un grupo aferrado de = a hard core of.* un grupo cada vez mayor de = a growing body of.* un grupo de = a set of, a bunch of, a crop of, a pool of, a cadre of, a cluster of, a galaxy of, a clutch of, a company of.* un grupo de gente variada = a cast of people.* un grupo incondicional de = a hard core of.* un grupo variado de = a collection of.* violación en grupo = gang rape.* * *a) (de personas, empresas, países) group; ( de árboles) clumpen grupo — <salir/trabajar> in a group/in groups
b) (Mús) tbgrupo musical — group, band
* * *= aggregate, bank, batch [batches, -pl.], body, class, cluster, clutch, congeries, grouping, pack, cohort, camp, set, group, gang, bunch, corps, band, class group, combine, constituent group, collective, ensemble, bevy, line-up, cluster, segment, pod, order, mob.Ex: The result of this is to provide a distinct class number for an aggregate of subjects which are adjacent in the UDC schedule order.
Ex: A recitation of the best thought out principles for a cataloging code is easily drowned out by the clatter of a bank of direct access devices vainly searching for misplaced records.Ex: A KWIC index is based upon the 'keywords' in the titles of the batch of documents to be indexed.Ex: The main body of criticism centred upon the treatment of nonbook materials.Ex: The following highlights are what this first class of Fellows recall of their time overseas.Ex: The local system is designed to be flexible enough to meet the needs of a single library or those of a library cluster.Ex: This approach does tend to lead to small clutches of periodicals on a given subject.Ex: To be sure, it still has its congeries of mills and factories, its grimy huddle of frame dwellings and congested tenements, its stark, jagged skyline, but its old face is gradually changing.Ex: This scheme aims for a more helpful order than the major schemes, by following the groupings of subjects as they are taught in schools.Ex: The notched cards, representing relevant documents, will drop off the needle and fall from the bulk of the pack.Ex: This article examines the views of librarians held by a number of faculty cohorts.Ex: This is a situation much debated between the two camps of those who would give everyone what he wants and those who would give each reader only the things of some constructive value.Ex: SELECT retrieves records containing the search term or terms you specify and stores them in sets.Ex: The groups continue, however, to keep alive their heritages through festivals and cultural activities.Ex: In the 1920s and 1930s more than 1 million books were being loaned each year to members as far afield as the most isolated settlers' gangs working on distant branch lines.Ex: They are a very impatient bunch, however: knowing themselves what the technology can do, they can get a little short with obstructionists who raise non-technical objections.Ex: Quality abstracting services take pride in their corps of abstractors.Ex: In recent years a band of disciples has grown up in India, and has contributed to the revision and expansion of the schedules.Ex: If the panel members represent class groups, they must canvass for suggestions.Ex: 158 public organisations with very diverse computer machinery formed a combine to develop an application which would make the database available on the organisations' different computer systems. = 158 instituciones públicas con equipos informáticos muy diversos crearon un grupo para desarrollar una aplicación que hiciera que la base de datos estuviese disponible en sus diferentes sistemas informáticos.Ex: Different constituent groups tend to rate aspects of the library quite differently.Ex: These collectives are at present seeking compensation for copies made of copyrighted material based on the nature, volume and use of copies made.Ex: DIANE is the name that has been given to the ensemble of available information services.Ex: It contains a bevy of fearsomely feisty female archetypes removed from domestic obligations and toughened in the brutal setting of prison life.Ex: The title of the article is 'The information market: a line-up of competitors'.Ex: Various other methods of obtaining clusters have been described, including the use of fuzzy sets, but these are beyond the scope of this book.Ex: No such constraints exist where online display is anticipated, since only one segment at a time is displayed.Ex: The large pod of about 75 narwhals milled around the bay in the summer feeding grounds.Ex: The taxonomic subclass of acari (mites and ticks) comprises tens of thousands of species, grouped in many families and several orders.Ex: In the afternoon quite a few of our mob decided that they would prefer to spend a bit of time lazing about in the water and soaking up a few rays.* admitir a Alguien en un grupo = adopt + Nombre + into the fold.* análisis de grupo = cohort analysis.* atacar en grupo = swarm.* camaradería de grupo = group ride.* cena de grupo = dinner party.* cena en grupo = group dinner, dinner party.* como grupo = collectively.* crear un grupo = set up + group.* debate de grupo = group discussion.* debate en grupo = group discussion.* división del mercado por grupos de consumidores = market segmentation.* empresa de nuestro grupo = sister company, sister organisation.* empresa de un grupo = operating company.* en algunos grupos = in some quarters.* en algunos grupos de la población = in some quarters.* enano del grupo, el = runt of the litter, the.* en muchos grupos = in many quarters.* en muchos grupos de la población = in many quarters.* entre grupos sociales = intergroup.* entrevista en grupo = group interview.* formación de grupos de presión = lobbying representation.* formar un grupo = set up + group.* formar un grupo de presión = form + lobby.* G7 (Grupo de los Siete), el = G7 (Group of Seven), the.* gran grupo = constellation.* grupo activista = faction group.* grupo al Algo que va dirigido = target group.* grupo alimenticio = food group.* grupo asesor = advisory group.* Grupo Asesor sobre Redes (NAG) = Network Advisory Group (NAG).* grupo chantajista = extortion racket.* grupo cívico = civic group.* grupo consultivo = advisory group.* grupo coordinador = steering group.* grupo cultural = cultural group.* grupo de acción ciudadana = citizen action group, community action group.* grupo de amigos = clan of friends.* grupo de amigos y conocidos = social network.* grupo de apoyo = interest group, support group.* grupo de autoayuda = self-help group, self-help group, self-help group.* grupo de cantantes femenino = girl band.* grupo de cantantes masculino = boy band.* grupo de ciudadanos desatentido = unserved, the.* grupo de consumidores = consumer group.* grupo de control = control group.* grupo de datos = data set [dataset].* grupo de debate = discussion group, focus group, discussion list, electronic forum, panel discussion, panel debate.* grupo de dirección = management.* grupo de discusión = discussion group.* grupo de edad = age bracket, age group [age-group].* grupo de empresas = business group.* grupo de estanterías = stack, stack range.* grupo de estudio = study circle.* grupo de expertos = cadre, brains trust, group of experts, network, think tank.* grupo defensor = interest group.* grupo de gestión = management team.* grupo de incondicionales, el = hard core, the.* grupo de intelectuales = intelligentsia.* grupo de interés = focus group, interest group.* grupo de investigación = research group.* Grupo de Investigación sobre la Clasificación (CRG) = Classification Research Group (CRG).* grupo de la oposición = opposition group.* grupo de los 20 = G-20.* grupo de los ocho, el = G8, the.* grupo del proyecto = project team.* grupo de negociación = bargaining unit.* grupo de normalización = standards group.* grupo de opinión = focus group.* grupo de personas o cosas de la misma edad o categoría = peer group.* grupo de poder = power group.* grupo de presión = lobby group, pressure group, lobbyist.* grupo de protección a menores = Shelter group.* grupo de protección ciudadana = civic trust group.* grupo de recursos = clump.* grupo de referencia = reference group.* grupo de representantes = focus group.* grupo de rock = rock group.* grupo de seguidores = fandom.* grupo de términos de búsqueda relacionados = search hedge, subject hedge.* grupo de trabajo = study group, study team, task force, working party, task group, research group, working group, project team.* Grupo de Trabajo de Ingeniería de Internet (IETF) = Internet Engineering Task Force (IETF).* grupo de trabajo por tema de interés = breakout group.* Grupo de Trabajo sobre los Sistemas Nacionales de Información de la Asociaci = NISTF (Society of American Archivists National Information Systems Task Force).* grupo de tres = threesome.* grupo de usuarios = user group, users' group, population served.* grupo de usuarios al que va dirigido = target user group.* grupo disidente = splinter group, splinter party.* grupo dominante = dominant group.* grupo eléctrico = power unit, electrical generator, power generator.* grupo electrógeno = electrical generator, power unit, power generator.* grupo especial = special interest group.* grupo específico = niche.* grupo etario = age bracket.* grupo étnico = ethnic group, racial group, cultural group.* grupo experimental = experimental group.* grupo extremista = extremist group.* grupo incondicional, el = hard core, the.* grupo influyente = force.* grupo instrumental = ensemble.* grupo integrante = constituent group.* grupo interdisciplinar = cross-functional team.* grupo intérprete = executant body.* grupo marginado = deprived group, marginalised group.* grupo marginal = disadvantaged community, marginalised group.* grupo mayoritario = majority group.* grupo mínimo relacionado = minimum zone cohort.* grupo minoritario = minority group.* grupo mixto = cross-functional team.* grupo musical en directo = live band.* grupo político = political group.* grupo principal de usuarios = primary user group.* grupo profesional = occupational group.* grupo racial = racial group.* grupo racista = hate group.* grupo referente = reference group.* grupo religioso = denominational body, religious group.* grupos = quarters.* grupo sanguíneo = blood group, blood type.* grupos de diez = tens of.* grupo según edad = age group [age-group].* grupo social = community group, social group.* grupo supervisor = steering group.* grupo temáticamente afín = subject-related group.* grupo terrorista = terrorist group.* más débil del grupo, el = runt of the litter, the.* obra para grupo instrumental = ensemble work.* pensamiento de grupo = groupthink.* perfil de grupo = group profile.* por grupos = in batches.* presión del grupo = peer pressure.* relativo a un grupo = group-related.* reunión de grupo = group meeting.* RLG (Grupo de Bibliotecas de Investigación) = RLG (Research Libraries Group).* rodear en grupo = swarm.* SDI por grupos = group SDI.* sentimiento de grupo = togetherness.* sesión de grupo = group session.* tarifa de grupo = group rate.* técnica de grupo nominal = nominal group technique.* terapia de grupo = group therapy.* trabajar en grupo = team.* trabajar en grupo (con) = team up (with).* una grupo impreciso de = a cloud of.* un grupo aferrado de = a hard core of.* un grupo cada vez mayor de = a growing body of.* un grupo de = a set of, a bunch of, a crop of, a pool of, a cadre of, a cluster of, a galaxy of, a clutch of, a company of.* un grupo de gente variada = a cast of people.* un grupo incondicional de = a hard core of.* un grupo variado de = a collection of.* violación en grupo = gang rape.* * *Alos grupos sociales marginados marginalized social groupsun grupo de casas a group o cluster of housesse dividieron en grupos de (a) cuatro they split into groups of fouren grupo ‹salir/trabajar› in a group/in groups2 ( Mús) tbgrupo musical group, band3 ( Quím) groupCompuestos:support groupadvisory group, think tankconstruction consortiumcontrol groupconsortiumhotel chain● grupo de interés or presiónpressure groupjazz group o bandinternet forumpress consortium( Pol) Group of Eightnewsgroupworking partyuser groupgenerator● grupo fónico/tónicophonic/tonic grouptarget group( frml); peer groupparliamentary groupblood grouptener el grupo sanguíneo Rh or Rhesus positivo/negativo to be Rhesus positive/negative¿qué grupo sanguíneo tiene? what blood group are you?tengo el grupo sanguíneo A/AB/B positivo/negativo I'm blood group A/AB/B positive/negativecontrol group* * *
grupo sustantivo masculino
( de árboles) clump;
grupos sociales social groups;
de grupo ‹terapia/trabajo› group ( before n);
en grupo ‹salir/trabajar› in a group/in groupsb) (Mús) tb
grupo sustantivo masculino
1 g roup: no queda sangre del groupo B+, there is no B+ blood left
tiene mi grupo sanguíneo, he has the same blood group as I do
grupo de trabajo, working party
terapia de grupo, group therapy
2 Mús group, band
3 Elec grupo electrógeno, power generator o electric generating set
' grupo' also found in these entries:
Spanish:
aparato
- argot
- beatería
- cada
- clase
- comando
- componente
- conjunta
- conjunto
- contra
- cuerpo
- delirio
- descolgarse
- desfilar
- dirigirse
- disolver
- disolverse
- dispersar
- dispersarse
- ecologista
- entrada
- equipo
- escolta
- estamento
- exclusión
- figurar
- fuerza
- GEO
- guerrilla
- incorporarse
- iniciar
- jerga
- junta
- manifestarse
- maquinaria
- mayoría
- minoritaria
- minoritario
- ninguna
- ninguno
- núcleo
- nutrido-a
- panel
- paquete
- patrulla
- pertenencia
- pesar
- piña
- readmitir
- relevo
English:
address
- army
- back
- band
- bear down on
- blood group
- body
- bracket
- breakaway
- bunch
- camp
- chain gang
- class
- cliquey
- clump
- cluster
- collection
- collective
- combine
- come under
- commission
- contra
- crowd
- demo
- dense
- drummer
- dynamics
- fervent
- flagship
- flock
- foursome
- fraternity
- frenzied
- gather
- group
- guard
- heterogeneous
- homogeneous
- huddle
- inbred
- Ivy League
- join
- knot
- lead
- leadership
- lobby
- make up
- manager
- manageress
- motley
* * *grupo nm1. [conjunto] group;[de árboles] cluster;grupo (de empresas) (corporate) group;en grupo in a group;el grupo de cabeza [en carrera] the leading groupPol grupo de contacto contact group; Econ grupo de control control group; Informát grupo de discusión discussion group;grupo ecologista environmental group;grupo de edad age group;grupo empresarial (business) group o combine;grupo de estudio study group;Pol grupo mixto = independent MPs and MPs from minor parties in Spanish parliament; Informát grupo de noticias newsgroup;el grupo de los ocho (grandes) the G8 countries;grupo parlamentario parliamentary group;Pol grupo de presión pressure group, lobby;grupo de riesgo group at risk;UE Grupo de Sabios Committee of Wise Men;grupo sanguíneo blood group;el grupo de los siete (grandes) the G7 countries;Informát grupo de usuarios user group2. [de músicos] group, band3. Tec unit, setElec grupo electrógeno generator4. Quím groupgrupo fónico phonic group;grupo nominal noun phrase;grupo de palabras word group;grupo vocálico vowel cluster* * *m group;en grupos in groups* * *grupo nm: group* * *grupo n group -
10 target
1) (a marked board or other object aimed at in shooting practice, competitions etc with a rifle, bow and arrow etc: His shots hit the target every time.) blanco2) (any object at which shots, bombs etc are directed: Their target was the royal palace.) blanco3) (a person, thing etc against which unfriendly comment or behaviour is directed: the target of criticism.) blancotarget n blanco / objetivotr['tɑːgɪt]1 (of missile, goal, aim) objetivo2 (in shooting, of criticism) blanco3 (board) diana1 (aim at target) apuntar2 (cause to have effect on) dirigir a, destinar a1 (date, figure) fijado,-a; (audience, market) objetivo\SMALLIDIOMATIC EXPRESSION/SMALLto be on target ir de acuerdo a lo previstotarget language idioma nombre masculino de destinotarget practice prácticas nombre femenino plural de tiromoving target blanco móviltarget ['tɑrgət] vt: fijar como objetivo, dirigir, destinartarget n1) : blanco mtarget practice: tiro al blanco2) goal, objective: meta f, objetivo mn.• blanco s.m.• hito s.m.• mira s.f.• mirilla s.f.• objetivo s.m.
I 'tɑːrgət, 'tɑːgɪt1)a) ( thing aimed at) blanco m, objetivo m; ( Mil) objetivo m; ( board) ( Sport) diana fthe shot was right on/way off target — el tiro dio de lleno en el blanco/se desvió mucho
b) (of criticism, protest) blanco mhis criticisms were right on/way off target — sus críticas dieron en el blanco/iban totalmente desencaminadas
target FOR/OF something — blanco de algo
2) (objective, goal) objetivo mto set oneself a target — fijarse un objetivo or una meta
above/below target — por encima/debajo del objetivo previsto
to be on target — ir* de acuerdo a lo previsto (or al plan de trabajo etc); (before n) <date/figure> fijado; <area/zone> ( Mil) objetivo adj inv; <audience/market> ( Marketing) objetivo adj inv
II
a) ( select as target)ten mines have been targeted for closure — diez minas han sido identificadas como candidatas al cierre
b) (direct, aim) \<\<publicity/advertising\>\> dirigir*['tɑːɡɪt]1. N1) (Sport) blanco m, diana f ; (Mil) objetivo mhe missed the target — no dio en el blanco or la diana
•
an easy target — (lit, fig) un blanco fácil•
a fixed target — un blanco fijo•
a moving target — un blanco móvil•
the shot was off target — (Ftbl, Hockey etc) el tiro iba desviado a gol•
the shot was on target — (Ftbl, Hockey etc) el tiro iba directo a gol•
a soft target — (lit, fig) un blanco fácil2) (=person on receiving end) [of criticism, remark] blanco m ; [of advertising] objetivo mhe has been the target of criticism over his handling of the affair — ha sido el blanco de las críticas por su manejo del asunto
this made him a prime target for blackmail — esto le convirtió en un blanco perfecto para el chantaje
3) (=objective) objetivo m, meta fproduction targets for 1980 — los objetivos or las metas de producción para 1980
•
the project is on target for completion — el proyecto lleva camino de terminarse dentro del plazo previsto•
to set a target for sth — fijar un objetivo para algoto set o.s. a target — fijarse un objetivo
2. VT1) (Mil) [+ positions, installations] fijar como objetivo2) (=select, single out)cigarette companies seem to be targeting children intentionally — las tabacaleras parecen estar dirigiendo su publicidad a los niños deliberadamente
•
to target sth/sb for sth, the government will target high earners for tax increases — el gobierno hará recaer la subida de los impuestos particularmente sobre aquellos con sueldos elevados3) (fig) (=aim)•
to target sth at sb/sth, products targeted at children — productos dirigidos a los niñosprograms targeted at reducing infant deaths — programas que tienen como objetivo reducir el número de muertes infantiles
3.CPDtarget area N — (Mil) zona f objetivo
target audience N — público m objetivo
target date N — fecha f límite
target group N — grupo m objetivo, grupo m destinatario
target language N — lengua f de destino
target market N — mercado m objetivo
target practice N — tiro m al blanco, prácticas fpl de tiro
target price N — precio m indicativo
target weight N — peso m ideal
* * *
I ['tɑːrgət, 'tɑːgɪt]1)a) ( thing aimed at) blanco m, objetivo m; ( Mil) objetivo m; ( board) ( Sport) diana fthe shot was right on/way off target — el tiro dio de lleno en el blanco/se desvió mucho
b) (of criticism, protest) blanco mhis criticisms were right on/way off target — sus críticas dieron en el blanco/iban totalmente desencaminadas
target FOR/OF something — blanco de algo
2) (objective, goal) objetivo mto set oneself a target — fijarse un objetivo or una meta
above/below target — por encima/debajo del objetivo previsto
to be on target — ir* de acuerdo a lo previsto (or al plan de trabajo etc); (before n) <date/figure> fijado; <area/zone> ( Mil) objetivo adj inv; <audience/market> ( Marketing) objetivo adj inv
II
a) ( select as target)ten mines have been targeted for closure — diez minas han sido identificadas como candidatas al cierre
b) (direct, aim) \<\<publicity/advertising\>\> dirigir* -
11 transmitir
v.1 to transmit, to flash, to relay, to broadcast.Eso transmite los pedidos That transmits the orders.El cable transmite la electricidad The wire conducts electricity.Ellos transmiten la noticia They transmit the news.2 to transmit, to convey, to relay, to transfer.Eso transmite los pedidos That transmits the orders.3 to transmit, to conduct.El cable transmite la electricidad The wire conducts electricity.4 to be transmitted to.Se me transmitió la enfermedad The disease was transmitted to me.5 to carry, to carry the disease of.Ese mosquito transmite la peste That mosquito carries the plague.* * *1 (gen) to transmit2 RADIO TELEVISIÓN to broadcast3 (enfermedad) to transmit, pass on4 DERECHO to transfer, hand down* * *verb1) to transmit, broadcast2) pass on* * *1. VT1) (Radio, TV) [+ señal, sonido] to transmit; [+ programa] to broadcast2) [+ bienes, saludos, recados] to pass on3) [+ enfermedad, gérmenes] to give, pass on4) (Jur) to transfer (a to)2.VI (Radio, TV) to broadcast3.See:* * *1.verbo transitivo2)a) <sonido/movimiento> to transmitb) <enfermedad/tara> to transmit, pass onc) (Der) to transferd) <lengua/costumbres> to transmit, pass on; < conocimientos> to pass one) <saludos/felicidades> to pass on2.transmitir vi (Rad, TV) to transmit* * *= carry with it, communicate, convey, pass on, relay, transmit, transport, transmit + onward(s), air, beam, propagate, pass down, pass along, hand down.Ex. On the other hand, adhering to one of the major schemes carries with it all of the disadvantages of that major scheme.Ex. The contributions are input to the data base, then referred and any suggestion made by the referee are communicated through the data base to the editor.Ex. Statistical and other numerical abstracts convey effectively certain types of economic, social and marketing data.Ex. If ignored, the problems are only passed on to all the users of the catalog: the public, the reference department, the acquisitions department, and naturally the cataloging department.Ex. Others used it as a backup for general notices that could not easily be relayed by telephone.Ex. The system permits the requester to specify up to five potential lending libraries, and the system transmits the requests to these libraries one at a time.Ex. And it takes little imagination to conceive of future combinations and developments to existing systems, not to speak of new and even more sophisticated means of storing, retrieving and transporting information.Ex. It should eventually also be possible for the user to automatically transmit his/her request onwards whenever necessary to other libraries and information centres, or even to publishers or booksellers.Ex. Because TV had very few channels the value of TV was very high so only things of very broad interest could be aired on those few channels.Ex. Now, instructors can beam what they write on their whiteboards directly to students' laptops, in effect turning each laptop screen into a portable, interactive slateboard.Ex. The update, once started, propagates through the database, respecting local integrity rules for each affected object.Ex. The knowledge that has been passed down from generation to generation by sentient beings on this planet for aeons and aeons is quite impossible to fully comprehend.Ex. If the head of reference services does not pass along the information to the staff the reference librarians, by being uninformed, will undoubtedly not make as good an impression on the important city managers.Ex. A hunting guide while still in his teens, he learned his woodcraft first hand, absorbing lore handed down to him from his father.----* facilidad de transmitir = communicability.* que transmite información = information-bearing.* transmitir Algo a Alguien = mediate + Nombre + to.* transmitir de generación en generación = pass down from + generation to generation.* transmitir información = convey + information.* transmitir ininterrumpidamente = stream.* transmitir por radio = radio.* transmitir una señal = transmit + signal.* transmitir un mensaje = convey + message.* transmitir un significado = convey + meaning.* * *1.verbo transitivo2)a) <sonido/movimiento> to transmitb) <enfermedad/tara> to transmit, pass onc) (Der) to transferd) <lengua/costumbres> to transmit, pass on; < conocimientos> to pass one) <saludos/felicidades> to pass on2.transmitir vi (Rad, TV) to transmit* * *= carry with it, communicate, convey, pass on, relay, transmit, transport, transmit + onward(s), air, beam, propagate, pass down, pass along, hand down.Ex: On the other hand, adhering to one of the major schemes carries with it all of the disadvantages of that major scheme.
Ex: The contributions are input to the data base, then referred and any suggestion made by the referee are communicated through the data base to the editor.Ex: Statistical and other numerical abstracts convey effectively certain types of economic, social and marketing data.Ex: If ignored, the problems are only passed on to all the users of the catalog: the public, the reference department, the acquisitions department, and naturally the cataloging department.Ex: Others used it as a backup for general notices that could not easily be relayed by telephone.Ex: The system permits the requester to specify up to five potential lending libraries, and the system transmits the requests to these libraries one at a time.Ex: And it takes little imagination to conceive of future combinations and developments to existing systems, not to speak of new and even more sophisticated means of storing, retrieving and transporting information.Ex: It should eventually also be possible for the user to automatically transmit his/her request onwards whenever necessary to other libraries and information centres, or even to publishers or booksellers.Ex: Because TV had very few channels the value of TV was very high so only things of very broad interest could be aired on those few channels.Ex: Now, instructors can beam what they write on their whiteboards directly to students' laptops, in effect turning each laptop screen into a portable, interactive slateboard.Ex: The update, once started, propagates through the database, respecting local integrity rules for each affected object.Ex: The knowledge that has been passed down from generation to generation by sentient beings on this planet for aeons and aeons is quite impossible to fully comprehend.Ex: If the head of reference services does not pass along the information to the staff the reference librarians, by being uninformed, will undoubtedly not make as good an impression on the important city managers.Ex: A hunting guide while still in his teens, he learned his woodcraft first hand, absorbing lore handed down to him from his father.* facilidad de transmitir = communicability.* que transmite información = information-bearing.* transmitir Algo a Alguien = mediate + Nombre + to.* transmitir de generación en generación = pass down from + generation to generation.* transmitir información = convey + information.* transmitir ininterrumpidamente = stream.* transmitir por radio = radio.* transmitir una señal = transmit + signal.* transmitir un mensaje = convey + message.* transmitir un significado = convey + meaning.* * *transmitir [I1 ]vtA ( Rad, TV) ‹señal› to transmit; ‹programa› to broadcastB1 ‹sonido/movimiento› to transmit2 ‹enfermedad/tara› to transmit, pass on3 ( Der) to transfer4 ‹lengua/costumbres› to transmit, pass on; ‹conocimientos› to pass on5 ‹saludos/felicidades› to pass on■ transmitirvi( Rad, TV) to transmittransmitimos en 909 kilohercios para todo el país we broadcast to the whole country on 909 kilohertz* * *
transmitir ( conjugate transmitir) verbo transitivo
1 (Rad, TV) ‹ señal› to transmit;
‹ programa› to broadcast
2
‹ conocimientos› to pass on
verbo intransitivo (Rad, TV) to transmit
transmitir verbo transitivo
1 to transmit, pass on: en el escenario no transmite nada, he doesn't communicate well on stage transmitir una orden, to give an order
2 (comunicar) me transmitieron la noticia por teléfono, I was informed of the news by phone
3 Rad TV to broadcast
4 (un virus, una enfermedad) to pass on: ese insecto transmite la fiebre amarilla, that insect trasmits yellow fever
5 Jur to transfer
' transmitir' also found in these entries:
Spanish:
apestar
- dar
- imprimir
- trasmitir
- comunicar
English:
beam
- broadcast
- convey
- hand down
- hand on
- impart
- pass down
- pass on
- propagate
- relay
- transmit
- air
- hand
- hook
- network
- pass
- put
- radio
- transfer
* * *transmitir, trasmitir♦ vt1. [sonido, onda, movimiento] to transmit;neuronas que transmiten mensajes sensoriales neurons that transmit sensory data2. [por radio, ordenador] [señal, datos] to transmit, to send3. [programa] to broadcast;transmitir un programa en directo to broadcast a programme live4. [mensaje, noticias, saludos] to pass on, to convey;ésas fueron las palabras que le transmitió su hermano those were the words her brother conveyed to her5. [enfermedad, bacteria, virus] to transmit;[optimismo, pesimismo, energía] to convey, to communicate6. [derechos, poderes] to transfer♦ See also the pronominal verb transmitirse, trasmitirse* * *v/t1 enfermedad spread, transmit; noticia spread;transmitir por herencia pass on in one’s genes2 RAD, TV broadcast; señal transmit* * *transmitir vt1) : to transmit, to broadcast2) : to pass on, to transfertransmitir vi: to transmit, to broadcast* * *transmitir vb -
12 Direktmarketing
См. также в других словарях:
Marketing directo — El marketing directo es un sistema interactivo que utiliza uno o más medios de comunicación para obtener una respuesta medible en un público objetivo. La forma más común de marketing directo es el mailing o su version electrónica denominada e… … Wikipedia Español
Marketing directo — El marketing directo es una forma de marketing que envia sus mensajes promocionales directamente a los consumidores sin la intermediación de medios de comunicación. La forma más común de marketing directo es el mailing por el que los responsables … Enciclopedia Universal
Directo — Saltar a navegación, búsqueda Directo (del latín directus, de dirigĕre, dirigir), significa derecho o en línea recta; que no se detiene en puntos intermedios hasta llegar a su objetivo. La emisión de radio o de televisión que se emite al tiempo… … Wikipedia Español
Marketing digital — Saltar a navegación, búsqueda El marketing digital es una modalidad de marketing que busca provocar reacciones en los receptores mediante comunicaciones directas enviadas a través de medios digitales. Entre estos medios destacan Internet (basada… … Wikipedia Español
Marketing — El término marketing es un anglicismo que tiene diversas definiciones. Según Philip Kotler (considerado por algunos padre del marketing[1] ) es «el proceso social y administrativo por el que los grupos e individuos satisfacen sus necesidades al… … Wikipedia Español
Marketing viral — El marketing viral es un término empleado para referirse a las técnicas de marketing que intentan explotar redes sociales y otros medios electrónicos para producir incrementos exponenciales en renombre de marca (Brand Awareness), mediante… … Wikipedia Español
Marketing corporativo — El marketing corporativo es una disciplina del marketing que se dedica a establecer estrategias de marketing dentro de una misma organización, con el objetivo de fidelizar a los colaboradores de la empresa y mejorar su productividad. Contenido 1… … Wikipedia Español
Marketing político — El marketing político es el conjunto de técnicas de investigación, planificación, gestión y comunicación que se utilizan en el diseño y ejecución de acciones estratégicas y tácticas a lo largo de una campaña política, sea ésta electoral o de… … Wikipedia Español
marketing — {{#}}{{LM M25007}}{{〓}} {{SynM25636}} {{[}}marketing{{]}} {{■}}(ing.){{□}} {{◆}}(pl. marketing){{◇}} {{《}}▍ s.m.{{》}} {{<}}1{{>}} → {{↑}}mercadotecnia{{↓}}. {{<}}2{{>}} {{\}}LOCUCIONES:{{/}} ► {{{}}marketing directo{{}}} {{《}}▍ s.m.{{》}} El que… … Diccionario de uso del español actual con sinónimos y antónimos
Marketing multinivel — El marketing multinivel (también llamado marketing de redes, mercadeo en red, mercadeo multinivel, MLM) muestra un modelo de negocios que es una buena muestra del marketing directo. Los dueños de negocios independientes se asocian con una empresa … Enciclopedia Universal
Marketing de guerrilla — El Marketing de Guerrilla es un conjunto de estrategias y técnicas de marketing, ejecutadas por medios no convencionales, y que consiguen su objetivo mediante el ingenio y la creatividad, en vez de mediante una alta inversión en espacios… … Wikipedia Español